Born in the USA: Must have American beauty buys
The USA has given us many great things. Beyoncé. Marc Jacobs. Krispy Kreme doughnuts. And Bradley Cooper. However, we think the best imports are of the beauty kind, so stock up on one of these fabulous American products today to celebrate their national holiday!
What did we do BB – Before Benefit? This quirky cosmetics line was founded by twins, Jean and Jane Ford in 1976 and has since become a major player on the British beauty scene.
In particular we love their much-copied Benetint, which brings a rosy, healthy glow to cheeks and stays put all day long.
Even though Elizabeth Arden was born in Canada, she started her beauty empire in America, opening her first Red Door salon in New York in 1910. She created her now legendary 8 Hour Cream in 1930 and it’s since become a must have in make-up bags everywhere thanks to its multi-tasking properties. We use it to moisturise lips, tame eyebrows or add a sheen to cheekbones.
Not only do we love Bobbi’s products but also her ideals – she created her range to enable “women who want to look like themselves only prettier and more confident”.
Her highlighter gives wearers a glow worthy of any A-lister, yet comes with a much more reasonable price tag. It’s also available in a range of shades to suit all skin tones.
Proving that not all US imports have to break the bank, this lip balm achieved cult status before it reached our shores. Beauty editors used to stock up on these lovelies during trips to America and we can see why.
For just £4, you get plumper, softer lips thanks to ingredients such as shea butter, vitamins, and centella. Each balm is also tinted so you can prettify your lips while protecting them!
The creator of the brand, Jane Wurwand, may have been born in the UK, but she launched Dermalogica in LA in 1986. Her aim was to create a skincare range that didn’t contain lanolin, mineral oil, alcohol or artificial colours or fragrances. The Microfoliant scrub is so gentle to skin that it can be used daily and helps to make skin look brighter thanks to the unique rice-based enzyme powder and ingredients such as grapefruit and liquorice.
Founded nearly 20 years ago, Urban Decay added a bit of quirky on the makeup scene. Fed up of wearing just pinks and reds, Sandy Lerner decided to create her own unique makeup brand. And thank god she did – just what did we do before cult Naked palettes? The set of 12 ‘naked’ eyeshadow shades have become indispensable in pretty much every woman’s makeup kit as they allow you to create a whole range of looks – from pretty natural to smokey. Since the first palette, there’s been a whole variety of different Nakeds including ‘Cherry’ and ‘Heat’ but our favourite has to be ‘Naked 2’. Our eyes wouldn’t be seen in anything else!
Starting as a handful of hair salons in New York back in 1977, Bumble and Bumble have become the buzzword when it comes to hair. They were the first to recognise that not everyone wanted iron straight hair and introduced the Surf Spray to rave reviews. It’s the perfect accessory for beachy waves all year round, and even though there have been many contenders to the curl crown, nothing quite beats this original formula.
If you’re of a certain age, you’ll remember tweezing your eyebrows to nothing and then crudely re-drawing them on with an eye pencil. Brows have come a LONG way since then and if you want to have truly on fleek eyebrows, you need to be using Anastasia Beverly Hills products. In particular their dipbrow pomade is pretty amazing and is a best-seller for a reason. It’s easy-to-use – even for eybrow novices; gives a great natural look and most importantly, it lasts for ages – yes, even through a sweaty gym session. And while it’s not as cheap as an eyebrow pencil, it does last forever.