When people are hoarding toilet paper, and you’re stress-snacking on old Christmas nougat (or is that just me?), working on your mindset seems like the least important thing right now, but hear me out.
When you have your own business, mindset is pretty much the only thing you can control.
You don’t always know the results from your latest marketing campaign, your customers are often unpredictable, and when something like Corona pops up, what’s a Boss Babe to do?
Ditch your business?
Your customers are watching closely right now – to see who is being a leader, and who is contributing to the panic.
Having created a multimillion-dollar business without taking outside investment or working my guts out (while also raising young kids), many women ask me my number-one secret to success.
The answer: mindset. Continually working on your mindset is honestly the most important – if not the only – thing you have to master. Everything else, you can just Google.
But when unexpected problems come up (and really, what’s more unexpected than a global pandemic?), you need to lean on your inner strength more than ever.
Ditch the Imposter Syndrome
Your book might be alllllllmost finished, but you’re paralysed with the feeling that everyone will think you’re a big fat imposter. So instead of finishing it, you’re scrolling Twitter and scaring yourself even more.
Now is not the time to give in to the fraud feeling – people need you! They need your book, they need your course, they need your leadership.
Do me a favor: Google ‘famous people with impostor syndrome.’ You’ll see that virtually everyone has it, including incredibly accomplished people, like Meryl Streep, Natalie Portman, and Sheryl Sandberg.
Isn’t it reassuring to know that accomplished and famous women feel the same way you do?
The way I’ve overcome this particular fear is to forgive myself for not knowing everything, while at the same time, realising that what I do know can help people.
Being in business is simply sharing your gifts (knowledge and expertise) with others who don’t have them. Your experiences are valuable; your opinions are useful, and someone out there needs what you have.
By the way – with the toilet paper panic and nappy shortage, if you have a foolproof toddler toilet training system – share it already, would you?!
Permission to Pivot
Times of uncertainty might feel like a scary time to try something new, but this could be the perfect opportunity.
Demand for your services might have dried up with the new social distancing norms – pivot to a new method of serving those clients.
Professional stylist? Try wardrobe audits with your clients over Skype. Get them to try on all their outfits for you.
Tarot reader? Now is a perfect time to do your sessions online via phone or Skype. I even had an astrology session over Skype chat – no talking required.
You can teach, coach, or consult people via ebooks, e-courses, or live calls online.
What about physical products? If you make specialty bread, cakes, or candles, consider teaching people how to make their own.
Why would someone teach a DIY version of their products? Give away all their secrets?
People are often worried about cannibalizing their own clients if they teach what they know, but it usually doesn’t work out that way. They are two different target markets! Some people like to do it themselves, and others (like me) prefer to hire it out.
Either way, you’re helping people with your expertise, and they’ll remember that when things go back to “normal.”
Plus, adding a DIY course or book can serve two purposes: it sets up some passive income for you, and it gets you more customers because some wannabe DIYers realise it would be much easier to hire you!
Think of Your Grandmother
Not to downplay current events, but our ancestors probably faced some pretty dire circumstances —all without food home delivery, washing machines, and wifi.
Our grandmothers would be astounded by the world we live in today.
We can take an idea and, with nothing more than our phones and this magical thing called the internet, be selling something to the whole world by the weekend!
We can help/coach/teach/counsel someone for an hour online and get paid for it! With a few clicks of a button, we can design something, have it made, and ship it without needing our own factory.
What if you could go back in time and ask all the women whose lives and sacrifices led you here, ‘What do you want for me?’ I’m sure they’d want you to have independence, the freedom to live your dreams and to be happy.
Let’s be brave enough to create financial independence, grow a vehicle for your freedom, and give yourself permission to prosper. We’re the ones who can realise the dreams of our mothers and grandmothers.
You do have the skills, ambition, and ideas to create a successful business – start preparing now and believe in yourself.
Keep safe out there – and keep your business dreams alive.