Each week we put the spotlight on one of our Product Partners so they can share their stories and inspiration behind their business. We will also be asking them a few questions around their challenges and successes.
This week we meet Donna Genaway, founder of Wild Eve who makes beautiful handmade bath products all from natural ingredients and essential oils.
Donna is an inspiration to all females out there looking to take their passion and turn it into a business, it’s what she did and hopefully will inspire you to do the same.
Donna’s passion for making products started when she was a little girl making rose petal perfume with a wooden spoon and glass milk bottle in the garden.
She was given a book for her seventeenth birthday showing her how to make your own cleansers, scrubs and creams using natural ingredients, which fuelled her passion for beauty and care for the environment. She always dreamt of starting her own business and the time came to make a change and do something she loved, Wild Eve was born!
Donna has lovingly created a range of handmade products using essential oils and presented them in eco-friendly packaging, so that everyone can afford a little luxury whilst being environmentally conscious.
I think this moment came when I was at home recovering from the second round of surgery on my spine. I laid there thinking of all the business ideas I’d had over the years and not done anything about them and how often I had berated myself for not being brave enough. It was then I had the ‘on fire’ spark, I knew I could make a go of at least one of my ideas and told myself it was now or never!
2. What has been your biggest challenge to date and how did you overcome this?
It has to be, to continue to believe in myself and my ideas enough to follow through with them and to continue building on them and not give up when I have any doubts.
I’ve had great support from family and friends and their encouragement has driven me forward and allowed me to build in confidence.
Being accepted as a product partner for TGIOF! Receiving the feedback from Andrea and her team really encouraged me and gave me the belief that my products were good and that the work and investment I’d put into my brand was worthwhile.
My advice would be – don’t hesitate! Trust yourself and have faith in your ideas, they are valid and you are more able than you realise.
‘Be brave enough to find the life you want and courageous enough to chase it. Then start over and love yourself the way you were always meant to.’
By Madalyn Beck
My favourite product is Sweet Sleep. It’s floral without being overpowering and the essential oils of Bergamot, Ylang Ylang and Patchouli smell amazing together. Whether it’s the soap bar or bath salts I’ve used, the aroma lingers on my skin and keeps me relaxed before bedtime.