Learn how to write copy that sells - in just three hours!



Writing copy that sells: A three-step masterclass will help you craft stellar copy across social media, in customer communications, on your website and in product descriptions.

Taken by copywriting expert Rebecca Martin, who has written for Boden, Marie Claire and Sky, to name but a few, this course comprises three video masterclasses and accompanying workbooks.

Here’s what you’ll learn in three hours:

Why every business needs a tone of voice to succeed: You’ll learn why it’s essential for every business to have a clear tone of voice to succeed in their market. We’ll go over the basics of establishing yours, why it’s important to your customer and your brand. You’ll come away with a clear idea about how to structure your copy across all channels and what your customer really wants to hear you say!

Write an About Us page that sells: You’ll be able to write your About Us page and structure it in a way that commands brand awareness and brand loyalty. You’ll learn why an About Us page is pivotal to your brand and why YOUR story is the one that sells. We’ll look at tone of voice and then how to communicate this story across your channels.
Write perfect product descriptions that actually convert: You’ll learn how to write a product description for your website that actually sells. We’ll cover what to include, how to structure your copy, word count, the essential SEO musts no matter your business – and why tone of voice is key.


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